As soon as one enters the Internet Funnel System, there is a voice-over for its webpage. Personally, this website is a very rare one, containing videos, voice-over as well as imagery and text. It contains everything that a website should actually contain in fact. Right at the beginning of the website is its introduction. It explains the best things that ever happened to this person. Written in bold is 'being poisoned, damaging my brain, wanting to commit suicide'. These horrifying words only depict a very nasty image to the reader. This could be a female saying this however reading on it is a male, in fact a brain damaged man. I feel sympathy, much pity for this man straight from the start. What three other things are worst than this. He explains how he manages still with his disability to earn a 6 figure income and in bold red writing states 'I believe you can too'. Its a good way to end the introduction otherwise personally, I wouldn't want to go on any further and read it. This introduction is in a greenish yellowish colour banner. Underneath this is the video, with the audio from the beginning of the website. The video is very bare with only the exact words of what the male is talking about over the audio for the video. The only images on the video are true photos of what the male is talking about. The video itself is very touching due to the fact that it is all true. On the video as well there is also a part where he mentions his family and another mini video about them is presented. The males voice itself is very calm and recurring. There is even a part in the video that the male says that it is all real. The writing on the video is very to the point and one sentence screens. Where each screen that comes up has only one sentence which the male reads from on most of the slides. The images that are shown are his actual family members apparently and these are mostly shown in colour to draw the attention from the reader. The voice over throughout the video is very meaningful, as in the male one can tell truly means what he is saying and remains at a constant rhythm throughout. There is even a pause button in case one wants to stop the video at any point. However there is no indication of how long the video actually is and this can be irritating and annoying for the viewer just in case they do not want to listen to anything whilst browsing through the website. I feel that by mentioning his family an awful lot in the video tries to make sympathy with the reader as he is bringing those closest in his life to him mentioning them in his work video. This makes the viewer feel a lot of pity right from the beginning. This is due to first of all the title which one could not picture a worst scenario in life as well as then the video constantly mentioning his family members makes the viewer ponder even more. In a number of situations, this sort of plead is mentioned to make the audience really feel for the particular individual or scenario.
Following on from this is the red box that says 'Apply Today'. Then it starts with the continuation of the audio again. The first sentence is in the centre of the page and written in bold writing. The beginning where he introduces himself by saying 'Hi, my name is Mike' is all written in bold red writing with capital letters. This grabs the attention of the reader by putting it in this colour as if to imply importance, as if to say to its readers listen to the boss now who is speaking now. It then starts with the speech he is giving in the actual video. The introduction begins with him detailing to us how he started out with this business. Also how a life changing event is what made him make lots and lots of money online. One must treasure their own life when it comes to danger and also just in general. The word 'fight' is written in bold and underlined. This is implying to his life signifying the importance of it. As well as the word 'freedom' which is also written in bold and underlined. Having freedom gives anyone the power to move forward a lot of the times. Freedom also implies life, one is able to make their own decisions and move wherever they want to. Freedom also gives us life.
The words used to persuade the reader to read on are 'if you stick with me'. This makes the reader feel they are not going at it alone. Giving them a sense of encouragement.
The following literature is broken into sections, paragraph sections where each one contains its own subtitle. This subtitle actually is more like a summary sentence for the whole section. These heading are written in bold blue writing to make it stand out from the rest of the writing and also to draw in the reader about what it is all about.
The first subtitles reads 'Before all this happened, I was married to my beautiful wife, & we had 2 small kids under age 4, that I absolutely adored'. The words here 'absolutely adored' are written in capital letters. On the right hand side of the website is a cartoon version of a family with the parents in the middle and the two kids on either side. The first sentence in this section is highlighted in yellow, showing us this is the most significant sentence in this part. It explains that he didn't have any university education or any such qualifications on the whole that were significant to start any sot of business in reality. He continues that he did make it a success by becoming a 'corporate slave' which is written in bold letters.
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